Topic: What Gave Red Bull Wings?
Unlike most advertisers who use the Internet and Social Media to promote and sell their products, Red Bull takes an unusual and creative approach to digital marketing.
STEP 1: Please read the two attached files (they are brief) which will give you background information about Red Bull’s history and marketing strategy.
STEP 2: Think about another brand, product, topic, “influencer” or lifestyle you follow or occasionally viewed on the internet or social media. (If nothing comes to mind, think of someone or friend who does.)
STEP 3: Using that company, brand, etc. from STEP 2, post your thoughts on the effectiveness or failures of their marketing message though use of internet/digital/social media.