The focus of this project is to apply consumer behavior concepts to a marketing strategy that will increase customers in your organization. You can either create a fictitious company or use a company with a product that you are familiar with. The first part of this project is to create a marketing message to attract and sustain consumers in your organization and the second part of the project is to create a specific message that can be delivered on social media using an opinion leader.
The third part of the final project is to take the feedback given from the instructor on the first and second project papers and incorporate the changes into a final project paper and presentation. Please prepare a PowerPoint presentation and paper.
Submit a type-written paper and a PowerPoint presentation of 5 slides
