Step 1: Determine the strategy of the organization you selected for the course project. Find news articles about the organization and the specific industry. Research Standard & Poor, Dun & Bradstreet, and financial websites.
Step 2: Write a 2-page paper that: Summarizes the competitive environment in the industry and describes one or two strategies used by other firms. Identifies which of Porter’s generic strategies is being pursued by your selected organization. Justifies your strategy choice in item #2 above, with specific examples. Explains the advantages and disadvantages of the generic strategy