Distinguish between extensive decision making, limited decisionmaking and habitual decision making. What level of decision makingwould you expect most consumers to follow in their initial purchaseof a new product or service of : a) a budget holiday b) a hair dye c) a livein maid Question 3 Explain how the term stimulus generalisation and discuss how icecream manufacturers could use it in their marketing campaigns. Question 4 What is the tri-component attitude model? How can a marketer usethis model in developing favourable attitudes for a new range ofsnack food? Illustrate your answer with examples
