Using PR Internationally. Based on the second e-Activity, answer the following questions:
- Firms that do business internationally must often use public relations in multiple countries simultaneously. Choose two foreign countries and one issue a business might need to address in both countries. Explain in detail at least three factors that will cause your public relations plans in these countries to vary. …….
- A manufacturer in Asia or Europe is planning to introduce a new product for sale in the United States. Identify and describe the three most important things the manufacturer needs to learn about the U.S. in order to develop an effective public relations plan for the product introduction
Solution:
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