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Why does Sternheimer find this connections more complicated than they appear?

What arguments are presented linking popular culture to obesity, particularly advertising and television, and why does Sternheimer find this connections more complicated than they appear? What other socioeconomic factors may play a greater role?

Book. Sternheimer, Karen (2013). Connecting Social Problems and Popular Culture: Why Media is Not the Answer, Second Edition. Westview Press. ISBN 081334723

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