Organizational Objectives and SWOT Analysis
the client Should be a local high school american football team!
Create and submit a word document describing the Organizational Objectives and Marketing Goals for your client, a local high school football team.
Be sure to include the following:
Organizational mission: a written statement about the organization’s present situation (Write a mission statement
if the sports organization does not currently have one in place. If the organization already has a well-developed
mission, it is not necessary to redesign this mission statement.)
Organizational objective: performance targets based on mission and vision, to be achieved in a specified
BSM 2801, Sport Marketing 3
timeframe
Marketing goals: based on objectives, short term, measureable, challenging, attainable, and time specific
SWOT analysis: Conduct a SWOT analysis from the mission, objectives, and goals identified for your client.
o Strengths
o Weaknesses
o Opportunities
o Threats
