- Discuss the two (2) sources of innovation classified as knowledge push and need pull. Provide an example of each classification and discuss two (2) driving factors that encouraged the development of these innovations.
- Select a type of innovation, discussed in the text, and present a strong argument why this source of innovation would be most effective in developing a competitive advantage for a specific company or industry of your choice. Be sure to explain in your response why you selected this innovation.
Innovation and Entrepreneurship John Bessant and Joe Tidd