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Business Keynote presentations | Management homework help

Objectives:

  • Apply marginal thinking to improve decision making
  • Use Graphs and illustrations to represent Economic data
  • Illustrate how decision making differs based on the nature of market competition
  • Everyone needs to turn in a presentation for a grade

Instructions:

  •  It must be done as an APA paper or as a Keynote presentation.
  • Keynote presentations are preferred. If you decide to write a paper it must be done using APA. You can use the Microsoft Word APA template to help you and use ProjectAPA.info. There is also more information on how to use APA at One.Fullsail.edu. Support. Here’s the link to the recordings to help you:
  • https://one.fullsail.edu/support/knowledge_base_articles/administrative/814  https://attendee.gototraining.com/4vk51/recording/2258708443323512834

    You’ll register to watch and then the video will stream for you.

  • Slides need to be colorful, informational (put wordy slides in your Presenter’s Notes), and creative. Instructor does not like a lot of words on slides. A picture or graph tells 1,000 words. All information needs to be current.
  • DO NOT NARRATE SLIDES!

For this assignment, you will write an Economic Market Analysis for a business idea. You may select a publicly traded company of your choice. You can use Yahoo! Finance to help you verify the company you selected is a publicly traded company. Search here: Yahoo! Finance

If you are not familiar with the newest edition of APA, check out Purdue Owl’s APA 7th edition:

Guide to APA 7

APA Video

Below is a description of what is expected to be included in your presentation or paper.

I. Title Slide with business name on it and students names.

II. Introduction and Overview- Describe your business. Include the geographic region. Maps and a video of the business

III. Market Description

A. History of the market (this company if it is not a startup, or the history of the industry). Illustrate

B. Top Competitors- How close substitutes are they? Who are they?- top 2 or 3 is fine. Use logos and their sales figures

C. Revenue Streams- Whom do you charge and how (hourly, by the item, etc.)? You may find you have multiple sets of customers. How many sources of income does this business have? List them. Include graph of Sales for the past 3-5 years as well as photos of the products.

D. Competition Structure- Is your firm in a monopoly, oligopoly, competitive, or monopolistically competitive market? Monopolies are not legal in the USA.

IV. Factors Affecting Demand

A. Consumer’s income- how would a change in your potential customers’ incomes affect Demand for your product?

B. Price of related goods- what are some substitutes and complements to your goods or services and how much do they cost? How would a change in their price affect Demand for your product? Use logos

C. Tastes within the market- what trends or changes should you watch for? Graphs are good.

D. Expectations within the market- What do consumers think is going to happen, and how does this change their buying habits? Note: this is not what they expect of your product, but what they expect to happen in the future which could effect their buying decision now.

E. Number of buyers- What may increase or decrease the number of potential customers?

F. Elasticity- How strongly (not which direction) will raising or lowering the price affect your business? What are key characteristics about your consumers and business environment that affect their elasticity? Good that are necessities tend to be inelastic. Luxury items are elastic.

IV. Factors Affecting Supply

A. Input prices-. What changes could you expect in the prices you pay for your inputs (wages, materials, rent, etc.) and how would they affect your decisions to supply?

B.Technology- what new technology is coming out that will decrease your company’s costs? Illustrate

C. Expectations- what are your company’s expectations of how the market for your good or service will change? How do these expectations affect your business decisions?

D. Entry/exit- How easy and how long would it take for new competitors to enter your market once they see you are doing well? Or, what might make some of your competitors leave the market which would mean more business for you?

E. Number of Establishments in the U.S.  You can also use the number of stores, offices and employees if appropriate. You should show where the headquarters is located.

F. What impact has COVID had on your business? Graphs

V. References- You need at least 5. Be sure they are written using APA (aligned to the left on the page and in alphabetical order by the author’s last name).

Please cite your sources in APA format and use at least 5 resources. There will be a 10-point deduction if less than 5 references are provided.

Hint: Your Instructor loves colorful creative slides. Use Presenter’s Notes if needed.

 

Microeconomics Group Presentation

Fedir Kulbak Amy Cook

 

 

 

NIKE

FOUNDERS

Bill Bowerman

Phil Knight

NIKE – The winged goddess of victory; in both war and peaceful competition.

Never Settle, Never Done | Nike

 

 

1964

 

 

Blue Ribbon Sports, a shoe retailer – Founded by two college friends in Eugene, OR

 

 

1971

 

 

Renamed Nike and began manufacturing shoes

 

 

1979

 

 

Nike introduces “Air” technology

 

 

1980

 

 

Nike goes public

 

 

1988

 

 

First “Just Do It” campaign begins

 

 

2002

 

 

Nike acquires Hurley

 

 

2004

 

 

Nike acquires Converse

 

 

2012

 

 

Nike becomes the official apparel supplier for the NFL

 

 

2015

 

 

Nike becomes the official apparel supplier for the NBA

 

 

 

1090 Stores

530 Factories

170 Countries

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Worldwide Organization

 

 

Cultural popularity began with Converse’s Chuck Taylors in 1921

Adidas & Puma compete with Nike for the most cutting edge & stylish designs

Nike’s revenue streams include footwear, apparel, and equipment

Nike’s target demographic are those ages 11-45

Nike emphasizes marketing to teens to cultivate long-term customers

Market Description

Nike operates in an Oligopoly Market

Substitution – Nike’s competitors offer products that could be substituted for theirs

Few Sellers – Nike has few competitors that operate at the same scale

Barriers to Entry – It would take considerable skill and capital to compete against them

Interdependence – Any adjustment to product or price would greatly affect competitors

Prevalent Advertising – Nike frequently advertises on a global scale and is a sponsor of major events

 

Factors affecting demand

Passions

Sports

Health

Adventure Activities

 

Financial

Unemployment rates

Disposable income

Regional economic states

 

Competition

Trends

Social Media fashion

Regional preferences

 

If the customer’s incomes decrease that wouldn’t hurt Nike’s demand for shoes since they have a very diversified price range for their items making them available for many people. Nike also operates discount stores where customers may find older products for a much cheaper price.

 

Nike’s competitors Adidas and Puma have relatively similar prices ranging from all pf their products. I don’t think that a change in their price would harm Nike so much since Nike has a much more customer loyalty.

 

7

 

Tastes within the market

 

Trends

Sustainable & ethical production

Comfort & style

“Athleisure” wear

Social media “word of mouth” marketing

 

Expectations

Social media introducing new competitors

Non-target consumers’ market share growing

 

 

 

Since Nike is a sportswear company, Nike must follow many trends to keep itself in trend. First and foremost, they look out for different seasons, and based on the season, like summer or winter, they maximize their efforts in those areas of sportswear making. Nike has now also entered hype fashion and now collaborates with brands like Off-White and Louis Vuitton to target their products to a broader consumer base.

 

8

 

Expectations within the market

 

There aren’t many scenarios where Nike would likely fail due to external events. Nike is an incredibly large sportswear company and supplies its goods all over the world. There is always constant supply and demand for their products because of their high popularity.

 

9

 

6.71% market growth 2022-2027

 

 

Most revenue generated in the US

 

 

Global revenue of $6.69 per capita

 

 

Athletic footwear segment expected volume of 16.3% in 2023

 

 

 

Buyer Habits

 

Factors that increase buyers

Outlet retail stores

Seasonal Sales

An increase in disposable income

More affordable choices

Factors that decrease buyers

An increase in price

An increase in unemployment

A decrease in quality

 

Nike may experience an increase in sales due to following sporting events like the World Cup. When the soccer World Cup is usually taken place all the sportwear companies which supply the international teams with sports gear will get an increase in sales, mainly from the fans.

Nike is also known for their marketing campaigns in their advertising where they try to connect with the viewer while also displaying their products.

 

On the other hand, Nike’s sales may go down due to its competitors having substitute products for a cheaper price.

Nike may also lose customers due to labor scandals like they did couple of years ago in China, hiring labor for an incredibly small salaries.

 

10

 

 

Elasticity

Nike shoes have a strong and constant demand

Nike is known to produce the most expensive basketball shoes on the market

Raising their prices is a common and expected practice of Nike and would not affect their market share

Lowering prices would not strengthen their popularity among target & non-target consumers

 

 

Key Characteristics

Innovative Technology

High Quality & Stylish Products

Joy & Celebration of Sports

Maximum Performance

Self-Empowerment

Inspiring

Involved Socially

Globally Responsible

 

Factors affecting supply

Increase in price and a decrease in availability

 

 

Nike has relatively cheap spending when it comes to raw materials, wages and rent. The materials and labor for the product making is being outsourced from cheaper countries in Asia. In some cases, there can be employee backlash about low pay checks and that may make Nike want to rise the salaries of some workers.

13

 

Covid

 

 

Manufacturing plant closures

 

 

Supplier factory closures

 

 

Cotton & Rubber

 

 

Crop destruction by drought

 

 

Ethical employment

 

 

Minimum wage increases

 

 

Technology

Nike will introduce a new technological innovation center to improve logistics and their supply chain  in 2023

Mobile apps

Virtual stores

Automated quality control

 

Nike is an innovative company when it comes to technology. Nike has made many facilities that are fully robot-operated and made progress in the material making like the “Flyknit” technology, which reduces the material making for some shoes up to 50%.

 

14

 

Expectations

 

 

 

Nike is expected to grow by “low single digits” in 2023

Focus on Nike Direct as the growth is largest in this area

Continued technological expansion

Increase in acquisitions

Global domination of marketing and sponsorship

 

 

15

 

 

Competing in the industry

Broad supply chain of raw materials and labor.

Large marketing spending to compete with the industry giants.

Ability to outsource some of their endeavors from cheaper places.

Create a logo or a slogan that can compete with the “Nike Swoosh.”

 

Entering

Exiting

Inability to market on a global scale

Inability to offer a state-of-the-art product

Inferior marketing

Lacking capital to diversify revenue streams

 

 

Nike is:

An oligopoly

A brand with a “cult-like” customer base

A technological leader in its market

A luxury item with elasticity

Diversified to meet any supply issues

A dominant force in its market

Socially and ethical conscious

A major global employer

 

 

 

 

 

 

Citations

‌‌Athletic Footwear – Worldwide | Statista Market Forecast. (n.d.). Statista. https://www.statista.com/outlook/cmo/footwear/athletic-footwear/worldwide#:~:text=Revenue%20in%20the%20Athletic%20Footwear

Athletic Footwear Industry: Trends and Consumer Behaviour – News and Statistics – IndexBox. (n.d.). Www.indexbox.io. https://www.indexbox.io/blog/Athletic-Footwear-Industry-Trends-and-Consumer-Behaviour/

‌Brief Description of Nike, Inc – 2814 Words | Research Paper Example. (n.d.). Free Essays. https://ivypanda.com/essays/brief-description-of-nike-inc/#:~:text=The%20company%20is%20operating%20under

NIKE- Company Research Report. (2021, August 27). Business Upside. https://businessupside.com/2021/08/26/nike-company-research-report/

‌Lim, J. (2022, June 28). Nike forecasts low growth in 2023 amid drop in fourth quarter revenue. The industry.fashion. https://www.theindustry.fashion/nike-forecasts-low-growth-in-2023-amid-drop-in-fourth-quarter-revenue/

Nike and Adidas Products: Price and Income Elasticity | Business Paper Example. (n.d.). Business-Essay.com. https://business-essay.com/nike-and-adidas-products-price-and-income-elasticity/

Smith, P. (2022, August 15). Nike’s global net income 2022. Statista. Retrieved September 11, 2022, from https://www.statista.com/statistics/241685/net-profit-of-nike-since-2005/

Nike marketing strategy. StudySmarter UK. (n.d.). Retrieved September 11, 2022, from https://www.studysmarter.co.uk/explanations/business-studies/business-case-studies/nike-marketing-strategy/

Nike operating expenses 2010-2022: NKE. Macrotrends. (n.d.). Retrieved September 11, 2022, from https://www.macrotrends.net/stocks/charts/NKE/nike/operating-expenses

New Idea. (2019, December 11). Nike sweatshops: The truth about the nike factory scandal. New Idea. Retrieved September 11, 2022, from https://www.newidea.com.au/nike-sweatshops-the-truth-about-the-nike-factory-scandal

Section 3: Characteristics of an Oligopoly Industry | Inflate Your Mind. (2019). Inflateyourmind.com . https://inflateyourmind.com/microeconomics/unit-8-microeconomics/section-3-characteristics-of-an-oligopoly-industry/

Aguado, A. (2019, June 12). What is Flyknit Technology? JD Sports US. Retrieved September 11, 2022, from https://blog.jdsports.com/what-is-flyknit-technology/

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