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Analyzing the Marketing Environment | Marketing homework help


Answer the following questions. The answer to each question should be in the range of 100 to 200 words. Feel free to include more content if you wish to.

Readings: Study this chapter in order to answer the questions below:

Chapter Three: Analyzing the Marketing Environment

1. Identify the five major generational groups and briefly describe their impact on today’s marketing strategies

2. How should marketers respond to unpredictable disruptions from the natural environment?

3. Briefly describe the consumer movement toward environmental sustainability. Provide two specific examples of brands that have responded to this trend


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