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Market Intelligence | Business homework help

Initially, companies viewed career development as a program to meet organizational needs. Now, it is also looked upon as a way to meet employees’ needs. This shift in perspective is most likely due to all of the following except:

a) employee demands for career advancement opportunities.

b) the pressures of technological change.

c) the pressures of downsizing.

d) the need for global firms to meet short-term strategic goals.

Why might firms choose to pursue internationalization strategies? Identify five major motivations for expanding overseas. Classify these motivations as strategic or reactive and provide an example of each.

Briefly describe a health care provider of your choice and determine the best method(s) to gather and respond to market intelligence on opportunities and threats specific to that organization. Explain your rationale.

Referring to the same health care provider, determine the best possible method(s) for conducting reliable market research specific to the organization you selected. Explain your rationale.

 

Solution:

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