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Program Portfolio (Capstone) Project Overview

The student will develop, create and present a business proposal during the capstone course. Students may use a current business; a business the student wants to create or a fictitious business organization. The important key is for the student to critically think and research the business which will be used to develop a business plan in its entirety. The student will need to think about all the facets of a business for the duration of the Program Portfolio (Capstone) Project.

Each BAS course is an active part of students developing, creating and completing a segment of the Program Portfolio (Capstone) Project. The BAS Program courses learning objectives all align with students developing, creating and completing the Program Portfolio (Capstone) Project. Students will apply the knowledge, skills and abilities learned from each BAS Program course(s) toward the development, creation and completion of the Program Portfolio Project.

Program Portfolio (Capstone) Project Instructions – Course MAR 3023: Create a business organizational marketing plan that has an emphasis on functions, institutions, and basic problems in marketing of goods and services for the business organization for domestic economy and abroad. Use Research examples to support the development of your Program Portfolio organizational marketing plan.

You are required to submit a 4-Page (Title Page, 2 Pages of Content and the Reference Page), APA formatted paper with substantial content. Substantial content requires staying on topic and fully addresses the assignment in a clear, concise, and meaningful manner. You are required to use your text and at least 3 academic research articles from the Valencia College library databases. Ensure that the articles you select are Peer-Reviewed,

The deliverable length of your portfolio for this course must be at least 4-pages (Title Page, 2 Pages of Content and the Reference Page), APA format. Please review your paper for grammar and punctuation errors.

Submission must be the student’s original thoughts based on the topics from the “Open Educational Resource” (OER) Course Textbook and/or other referenced sources. Direct quotes from references must be less than 20 words and must be cited within the text as well as in the Reference list. Paraphrases and summaries must also be cited within the text as well as in the Reference list. Plagiarized submissions may result in a “0” for the submission of this assignment. Please review for sentence structure, grammar and punctuation errors.


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