This assignment requires you to consider the role of either a sports agent or an artist manager, working within an agency representing either sportsmen and women or artists.

Create a report which addresses the following issues.

1. How has the role of an artist manager or sports agent developed? How will it continue to develop?
2. Your agency needs to hire a new member of staff, this new member of staff will be a recent graduate. What are the most important attributes you will be looking for in candidates?
3. How will you induct, develop and retain your new member of staff?
4. Your new member of staff must perform as well as possible as soon as possible. How will you motivate them and how will you measure their performance?
5. Consider one other issue currently facing sports agents or artist managers. Give recommendations for how this issue may be addressed by the agent or manager.

Solution:

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