Product and Place (Distribution)
Step 1: Select one of the following products for this Assignment for the fictional company Proserve, Corp.
The product selected -A new, cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple and spice, and cinnamon.
Step 2: Apply product elements to make this product complete by thoroughly describing them.
● Discuss the type of product you selected and include product attributes like quality, features, benefits, style, and design.
● Provide a proposed product line (depth) and product mix (the 4 P’s) (width) for your good. See Exhibit 10.1 in the text.
EXHIBIT 10.1 COCA-COLA COMPANY’S PRODUCT LINES AND PRODUCT MIX
An organization’s product mix includes all the products it sells. All Coca-Cola’s products—soft drinks, juices, waters, sports drinks, teas, and more—constitute its product mix. Each product item in the product mix may require a separate marketing strategy.
● Describe the elements of the product’s branding. Ex. Brand name, sponsor, and brand strategy.
● Provide a packaging plan and any warranty or copyright involved if applicable
Step 3: Discuss the different distribution models available for getting the product from the producer to the consumer.
Using scholarly research, explain the advantages and disadvantages of using intermediaries.
Provide 2–3 direct quotes, and/or paraphrases from your research, incorporating them into your paper where appropriate using APA 6th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in APA format.
Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
Provide a distribution model that would be most effective for the organization of your new product. Explain why it would be most effective.
