Hi, I need to develop from this article http://www.whale.to/b/walker2.html a proposal for a brand to create the storytelling for their company. The link is an abstract of a book wrote by Martin Walker.
The company wants to write an ebook to promote the sales of their products.
Create a brief story with relevant information
The article is wrote using a conspiracy tone. We want to keep this aside.
The most important is the aspect of how he developed the formula, his background as a scientist that worked for the FBI, his values, passion etc.