Reflect on the readings from the previous weeks: CH 8–Traditional Media Channels, CH 9–Digital Marketing, CH 10–Alternative Marketing, CH 11–Database/Direct Response Mktg/Personal Selling, CH 12–Sales Promotions.
1) Consider the product/service/idea which you have selected for your summative course project. 2) Select FOUR of the advertising/marketing options that are presented in those chapters, which you believe would be the most effective mediums for your product/service/idea, and 3) explain your reasoning.
Requirements: 1-2 pages, citations if needed
POINTS ARE AWARDED FOR #1 THROUGH #3 NOTED ABOVE.
**PLEASE BE SURE TO FULLY COMPOSE THIS DISCUSSION POST BY RESPONDING TO EVERY PROMPT IN THE INSTRUCTIONS. (You will not receive all points if you do not address every prompt)