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Search Engine Optimization and Marketing

– use an appropriate chapter / subchapter structure
– screenshots are not necessary but can be included as an appendix (not counted in the page length)
What have you learnt in these 2 days?
– The most interesting thing in SEO+SEM? – The most surprising thing in SEO+SEM? – The most challenging thing in SEO+SEM?
• Will you think more now about HOW you search online?
– How do you formulate your search
– Where do you look in the results and why you click on one result and not another
– When do you look at the paid ads and why you would click on an ad instead of the organic results
• Do you think online search will change in the next years? How will businesses need to adapt their marketing to this?


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