INDIVIDUAL Assignment Reading Insights: Read and prepare to discuss in class the following and generate a PPT presentation:
Loyalty Program Discussion – Read and prepare to discuss the article below – PPT presentation. When a Company Is Put Up for Sale, in Many Cases, Your Personal Data Is, Too. http://www.nytimes.com/2015/06/29/technology/when-a-company-goes-up-for-sale-in-many-cases-so-does-your-personal-data.html?_r=0
Executive Summary of the Reading
Key concepts that you got from the reading:
Insights from this reading to your Relationship with Customers Group Project or to your knowledge of CRM (How you can apply this reading in your case)
