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Case Study on Cumberland Industries: Pricing & Promotion Strategy Development

What is the market potential for this product (give a quantitative estimate)?
What is your recommended price for the curled metal pads? Explain your introductory pricing strategy; support your figures. This is the key element of this assignment.
Identify the market segments for this product. What primary promotional strategies would you recommend?
What strategic relationships and/or partnerships might you enlist to “sell or promote” the product? Of these, who are likely to help you and why?
If using a promotion that changes the price, explain how this will affect cost, pricing, and positioning or other marketing mix item. 
Your paper should meet the following requirements:

Keep in mind that the course supplement readings are not peer reviewed and therefore not scholarly sources. HBR and peer reviewed journal articles are scholarly.
Be six to seven pages long and conform to the CSU-Global Guide to Writing & APA (Links to an external site.). Include at least three peer-reviewed references in addition to the course materials. The CSU-Global Library is a good place to find these references.
Include your calculations for determining you market size and suggested product price in an appendix at the end of your paper; this appendix does not count toward the page requirement.


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