Please review the file titled “Case – Four Products” along with the other files uploaded and then answer the following questions regarding the case file:
-What are the factors that facilitate adoption for each of the four products?
-What are the factors that impede adoption for each of the four products? For such hindrances, what can the firm do to improve the chances for adoption?
-What segments would you target for each of the four products?
-Rank order the four products from 1 through 4 with 1 being the most likely to be adopted and 4 being the least likely to be adopted. Provide a detailed justification for your rankings.
