You are required to select one of two consumer behaviour case studies, and generate marketing recommendations based on consumer behaviour theory.
Case study topics are
Increasing support for the Great Barrier Reef Foundation (topic sponsored by International Quarterback)
Launching a new product extension to the Smith’s Sunbites range (topic is fictional)
For the topic you must use market segmentation and identify a suitable target market. For example, age is a good starting point (see Generational Cohorts)
