In this project, you will create a persuasive video presentation. You will make the presentation to the GDD board to obtain funding for the new KM initiatives for GDD. The purpose of this assignment is to demonstrate your understanding of how important KM is to organization effectiveness as well as critical thinking, research, communication and data evaluation skills.
Outcomes You Will Meet by Completing This Project:
apply the basic steps involved in developing a KM Plan
describe and explain the reasons for using KM in an organization
develop your business vocabulary and knowledge of concepts, trends, and current issues used in KM
demonstrate the use of software and Internet sources by researching and planning a persuasive video
demonstrate communication skills both media and writing skills
analyze and explain projected KM Performance
Harry Hartfield was looking over some recent travel brochures while consulting his recent Google search. Retirement is only 5 days away and he could not wait to see the Fiji Islands. He and his wife thought they would start with a restful break before they started their travels in earnest. Harry is the head aero engineer at GDD and has been in charge of purchasing the planes and maintenance for the last 15 years after being an employee with GDD 25 years before. Harry had worked up in the company to his current position and has seen a lot of initiatives come and go when it came to eco-friendly flying machines. In the last four weeks Harry has been breaking in his replacement, Imogine Farthing a 40ish woman who is coming from their London branch. Harry likes the young woman and thinks that she will do well. However, she is keen to purchase the new Boeing cargo plane. She thinks it will go a long way to improving their fuel consumption and air emissions on the long-run between Chicago and Singapore. The cost of the new plane is 3 times more than the Lockheed which Harry thinks will save fuel costs over the old cargo plane they are using now but will not have the same air pollutant emission reduction. While Harry thinks air pollution an important concern for GDD, he also knows that in the past these controls often make the cost of the plan high and the fuel consumption lower than the company predicts. Ms. Farthing does not agree. Harry knows it will be her call but wishes he could access all those old reports he made when he was making a similar decision earlier in his career. With that information as a base maybe with update figures he may be able to persuade Ms. Farthing to change her mind. During his retirement party Harry decides to tell Rockfish about this point in the hopes that he may know how to locate the reports. Harry thought it was worth the try. Rockfish said he would look into it but wasn’t sure what he could do.
Oddly after his encounter with Harry at the party, Rockfish began a short conversation with one of his sales managers, Amid Jordan. Jordan had been with the company only three years and Rockfish was shocked to hear that he was leaving. Amid said that he sorry to have to go but he was offered a job in Orlando with UPS, one of GDD’s biggest competitors. In fact UPS had been poaching many of his managers lately and he was concerned about proprietary information and good talent leaving the company. How could he stop people from leaving the company and taking their knowledge with them?
Harry’s retirement party was beginning to be depressing Rockfish thought not festive. The feeling was brought home when Harry began a conversation with a visiting shipping department head from their Asian branch. It turned out that she was here to try to rectify a major glitch in the process used to get letter packages to Malaysia. It seems that despite communications between the branches the packages were consistently running a day late. They found out that the problem was in the driver pick up times here in the states. The Asian branch has been asking that the time difference be adjusted for by three hours rather than the 1 hour as it currently was set. The change somehow was not being communicated to the drivers. It needed to be fixed because he had a lot of unhappy customers with claims of late packages to deal with on his arrival home.
Rockfish began to think about the fact that all these stories were dealing with knowledge and its usefulness to the company. This point is one he has been hearing a lot about recently from you. Rockfish approaches you and says, “Okay I think you are right about your idea of setting knowledge management processes in place, but you will have to explain it to the Board of Directors. They need to see what it will do for the company.”
Assignment:
Using the following thesis create a video presentation explaining how KM will work for GDD. It must be at least five minutes in length and have an accompanying paper version of the presentation so that the Board can review it after the presentation is over.
Thesis: The importance of having KM practices in place is to turn intellectual assets into dollars by retaining and capturing tacit knowledge to stem loss of corporate memory.
Instructions:
The video should be no longer than 15 minutes in length.
The Video presentation/transcript should include the following:
Identification and discussion of all the KM issues suggested in the fact pattern that encourage the argument for KM practices to be engaged. Hint be sure to look at organizational memory.
Explain why these issues will cost GDD money now and in the future.
Suggest at least four reasons that retaining and capturing tacit knowledge will benefit the company not just in with these issues but in other ways.
Explain how technology can help collect and store information that would reduce memory loss.
Make at least three recommendations as to how GDD might effectuate KM practices and why these recommendations would work best. In your answer consider the company profile and case study facts to support the recommendations as well as the class material.
Use persuasive language to make your points.
Demonstrate creativity in the development of the video itself, including using techniques to capture the viewers interest and transitions to create a smooth transition of the material.
How to Make a Persuasive Video
These articles should help you to create your video presentation.
10 Tips for Making a Persuasive Video
How to Make Videos in 30 Minutes or Less
How to Set Up the Transcript
Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product does not have a page length, but you are required to provide a title page and reference page.
Write clearly and concisely.
USE PERSUASIVE LANGUAGE! Here you want to use words carefully. The words you choose should be descriptive and succinct. The words should evoke a positive tone and create a need for your “product” on the part of the Board. Here is a link to give you an idea of how to make a persuasive argument. Remember you want the Board to spend money on this KM plan. Writing a Persuasive Speech
The transcript must be typewritten and neatly packaged in a form presentable to a board member.
The body of the transcript should consist of a heading for each required element.
APA and writing are a focus of this transcript and should be executed with the utmost attention to detail.
You will need to cite source information as you would need to be ready to explain from where information derived. Should you need help in any these areas of APA or writing, please refer to the APA module located in the content area of the course or ask the professor for guidance.
Additional Requirements for the Assignment
Before you begin writing the presentation read the following requirements that will help you meet the writing and APA requirements.
Read the grading rubric for the assignment. Use the grading rubric while writing the paper to ensure all requirements are met that will lead to the highest possible grade.
Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
Contractions are not used in business writing, so you are expected NOT to use contractions in writing this assignment.
You are expected to paraphrase and NOT use direct quotes. You are expected to paraphrase, which can be learned by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.
You are responsible for APA only for in-text citations and a reference list.
The expectation is that you provide a robust use of the course readings to support ideas, reasoning and conclusions.
You may not use books as source material.
When using a source document, the expectation is that the information is cited and referenced with a page or paragraph number. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.
NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).
Be sure to read all the instructions at least twice and outline them for success. Include in the outline the rubric language.
Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered a student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor).
Due Date
Aug 4, 2019 11:59 PM
Hide Rubrics
Rubric Name: Project 2- Presentation 26%
This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.
Criteria
Excellent
Good
Developing
Needs Improvement
Failing
Identification of KM issues that support the need for formal KM practices
4 points
All KM issues that trigger a need for KM practices were identified with well-developed reasoning for their selection. Explanation as to why these are KM issues facing the company was logically reasoned and conclusions were insightful and well supported with the course material and case scenario facts.
(3.6-4.0)
3.275 points
Most KM issues that trigger a need for KM practices were identified. Explanation as to why these are KM issues were mostly presented support of of 1 -2 issues with case study facts and class material needed greater development.
(3.2-3.59)
3 points
Major KM issues that trigger a need for KM practices were identified. Explanation as to why these are KM issues was generally discussed but explanation needed further development with support from case study facts and class material.
(2.8- 3.19)
2.6 points
An attempt was made to identify issues but one or two major issues were missing and the reasons for their selection was minimally discussed and or supported from either the course material and/or facts from case scenario.
(2.4 – 2.799)
0 points
Little to no attempt at was made at identifying and discussing KM issues.
(0- 2.399)
/ 4
Reasons why not addressing KM issues will cost the company money if not addressed
2.7 points
All reasons why the KM issues will cost company money if not addressed were identified and explained with logically reasoning and conclusions were insightful and well supported with the course material and case scenario facts.
(2.43 – 2.7)
2.295 points
Most reasons why the KM issues if not addressed will cost the company money were identified and explained with logically reasoned conclusions Explanation presented for 1 reason was lacking sufficient support of case study facts and class material in the development of the discussion.
(2.16- 2.429)
2.025 points
Reasons why the KM issues were identified and mostly explained with logically reasoning and conclusions. Two reasons lacked sufficient support of case study facts and class material in the development of the discussion.
(1.89- 2.159)
1.75 points
An attempt was made to identify the reasons but those presented lacked sufficient support from the case scenario or class material. Reason(s) were not discussed.
(1.62 – 1.88)
0 points
Little to no attempt at identifying or discussion reasons was made.
(0- 1.619)
/ 2.7
Explain how retaining and capturing knowledge will benefit the company
2.7 points
Discussion as to how retention and capture of knowledge will benefit the company was insightful with well-developed points about its benefits. Supporting commentary was, logical, well reasoned and conclusions made are well supported with the course material and case scenario facts.
(2.43 – 2.7)
2.295 points
Discussion as to how retention and capture of knowledge will benefit the company was good with most points about its benefits mentioned. Supporting commentary was mostly, with one major comment exception, logical, well reasoned supported with the course material and case scenario facts.
(2.16 – 2.429)
2.025 points
Most reasons given, discussion was generally soundly reasoned but support was over broad and lacked details supported from the case scenario and class material.
(1.89 – 2.159)
1.75 points
An attempt was made to identify the reasons but little support and or missing reasons impaired the discussion greatly.
(1.62-1.88)
0 points
Little to no attempt was made to discuss the reasons for retention and capture.
(0- 1.619)
/ 2.7
Explain how technology can help prevent memory loss
2.6 points
Discussion as to how technology can be used to reduce memory loss was insightful with well-developed points about its benefits. Supporting commentary was, logical, well-reasoned and conclusions made are well supported with the course material and case scenario facts.
(2.34 – 2.6)
2.205 points
Discussion as to how technology can be used to reduce memory loss was good. Supporting commentary was mostly, logical, well-reasoned supported with the course material and case scenario facts. One major point was underdeveloped.
(2.08 – 2.33)
1.96 points
Discussion was sufficiently reasoned but support was over broad and lacked details from the case scenario and class material. Two major points were underdeveloped.
(1.82 – 2.079)
1.685 points
An attempt was made to identify the reasons but little support and or missing reasons impaired the discussion greatly.
(1.56 – 1.81)
0 points
Little to no attempt was made to discuss the use of technology to reduce memory loss.
(0- 1.55)
/ 2.6
3 or more Recommendations for KM practices that will benefit company
4 points
More than three KM practices recommendations are identified for company success and supporting discussion as to their effectiveness was insightful with well-developed conclusions. Conclusions made were logical, well- reasoned, and supported by both class material and case study facts.
(3.6 – 4.0)
3.275 points
Three KM practices recommendations are identified for company success and supporting discussion as to their effectiveness was mostly well-developed using case study facts and class material. One recommendation made was underdeveloped in its discussion of effectiveness.
(3.2 – 3.59)
3 points
Three KM practices recommendations are identified for company success and supporting discussion as to their effectiveness was mostly well-developed using case study facts and class material. Two recommendations made showed weakness due to underdeveloped use of the class material in its discussion of effectiveness.
(2.8 – 3.19)
2.65 points
An attempt was made but either less than 3 recommendations was made or all three showed sparse use of supporting material.
(2.4 – 2.799)
0 points
Little to no attempt was made to provide recommendations.
(0- 2.399)
/ 4
Video presentation, length, creativty and balance
2 points
Video is not visually overloaded nor does it contain unprofessional behavior or informal content. Video is insightful in its discussion and is creative. It demonstrates the persuasive nature of the presentation. Completely logical flow of ideas is presented.
(1.8-2.0)
1.7 points
Video is not visually overload nor does it contain unprofessional behavior or informal content. The presentation is proficient but needs more of an attempt at “persuading” the audience. Completely logical in its sequence of ideas presented.
(1.6-1.799)
1.5 points
Video contains some visual overload and is informal in its choice of words. The presentation content is competent but needs more of an attempt at “persuading” the audience and one area did not follow logically in the sequence of ideas presented.
(1.4-1.59)
1.3 points
Video is attempted. It did not flow logically and was visually either too plain or overloaded. No attempt to persuade was made.
(1.2-1.399)
0 points
Video was attempted but ineffectual in attempting to convey the need for KM practices.
(0- 1.19)
/ 2
Attention to Instructions
3 points
The assignment contains completion of all major assignment tasks. The assessment also includes completion of all minor aspects of the assignment such as use of page/paragraph number, third person writing, required use of course readings, outside sources if needed, and assignment format.
(2.7 – 3.0)
2.55 points
The paper contains completion of all major assignment tasks. missed one minor aspect of the assignment such as use of page/paragraph number, third person writing, required use of course readings, outside sources if needed, and assignment format
(2.4 – 2.699)
2.25 points
The paper missed one major assignment task or two minor aspects of the assignment.
(2.10 – 2.399)
1.95 points
The paper missed two major assignment, one major assignment task & one minor tasks, or three or more minor aspects of the assignments.
(1.56 – 1.81)
0 points
The presentation missed three or more major assignment tasks.
(0- 1.55)
/ 3
Writing Mechanics
3 points
Strictly adheres to standard usage rules of written English using paragraphs and sentence rather than bullets, including but not limited to capitalization, punctuation, run-on sentences, missing or extra words, stylistic errors, spelling and grammatical errors. No contractions or jargon used. Zero to two errors noted.
(2.7 – 3.0)
2.55 points
Excellently adheres to standard usage of mechanics: conventions of written English, including capitalization, punctuation, and spelling. Three to six errors noted.
(2.4 – 2.699)
2.45 points
Satisfactorily adheres to standard usage rules of mechanics: conventions of English, including capitalization, punctuation, and spelling. Seven to ten errors noted.
(2.10-2.099)
1.95 points
Minimally adheres to standard usage rules of mechanics: conventions of written English, including capitalization, punctuation, and spelling. More than 10 errors found.
(1.8-2.099)
0 points
Does not adhere to standard usage rules of mechanics: conventions of written English; does not make sense, or errors are too plentiful.
(0- 1.799)
/ 3
APA Style (6th ed.)
2 points
1 – 2 APA style or usage errors; Proper citation of source material is used throughout the slides and note section; Reference titles follow APA with only the first word, the first word after a colon and proper nouns capitalized.
(1.8 – 2.0)
1.7 points
Attempts in-text citations and reference list but 3 – 4 APA style errors noted in slides or note section, or fails to use APA citations when appropriate 1 – 2 times throughout slides and note section.
(1.6 – 1.799)
1.5 points
Attempts in-text citations and reference lists; APA style errors are noted throughout slides and note section with 5 – 6 errors noted; Fails to use APA citations when appropriate 3 – 4 times in slides and note section.
(1.4 – 1.599)
1.3 points
Attempts in-text citations and reference lists; Fails to use APA citation when appropriate 5 – 6 times in slides and note section; presents a total of 1 – 2 in-text citations and reference list in slides or note section when requires APA citations are needed throughout the presentation.
(1.2 – 1.399)
0 points
No attempt at APA style; or attempts either in-text citations or reference list but omits the other.
(0- 1.199)
/ 2
Total
/ 26
Overall Score
Excellent
23.4 points minimum
Good
20.8 points minimum
Developing
18.2 points minimum
Needs Improvement
15.6 points minimum
Failing
0 points minimum
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