In your choice of ONE airline or airport, students must write a case study based on the selected airline’s or airports’ annual reports or other reliable information (e.g. the industry reports, and aviation or government database).
The case study focuses on: Point (1) review the key issues and/or determinants affect air transport demand (including tourism demand) of the country or city where the selected airline or airport is based; Point (2) examine the operational and financial performance of the selected airline or airport; and Point (3) discuss relevant strategies and/or approaches to address the key issues identified at both Points (1) and (2).
