Choose a press release from a company, business, school, or non-profit organization, analyze the press release to determine its overall effectiveness.
In your analysis, you will want to consider the press release’s audience, its purpose, the language they are using and what the writer does to reach that audience and satisfy that purpose. Cite specific examples from the press release to support your analysis and conclusions.
You are not to take a position on the press release’s overall content, only on its
presentation.
Finally, describe how this press release can inform your own press release writing (either
as a model or as an anti-model).
Please submit your press release with your analytical review.
Overall Effectiveness can be how they grab attention (AIDA), how they inform the audience about the subject, be appropriate for the audience, publishable (newsworthy, brief, objective,…), and so on
