Vehicle purchase process Assignment | Essay Help Services

Class Project
Objective: Illustrate the key elements of the vehicle purchase process from the customer’s perspective, formulating marketing and merchandising strategies to maximize customer satisfaction, customer retention and sales performance.
Assignment: Dealership visit to see first-hand how the selling process is implemented at a dealership.

See Project Module for instructions.upload in files – APA format 12 roman

Dealership Variable Operations

Fall 2020

“Project” Assignment. (100 points)

Objective: Illustrate the key elements of the vehicle purchase process from the customer’s perspective, formulating marketing and merchandising strategies to maximize customer satisfaction, customer retention and sales performance.

Assignment: Dealership visit to see first-hand how the selling process is implemented at a dealership.

1. Methods available:

1. If you are seriously thinking about the purchase or know someone who is, visit a dealership and observe how the selling process is used.
2. If you are not looking to purchase a vehicle: Visit a dealership, identify yourself and ask for the sales manager. Interview the sales manager about how the dealership uses the selling process.  **Toyota of Dallas, located 2610 Forest Ln**

1. Write up the results of your visit.  There is a FIVE page MAXIMUM.  APA format – 12 point double spaced.
2. Organization of the paper (subheadings you will use):
   1. Introduction: Tell the reader what the paper is about.
   2. Description of the dealership – location, brands sold, volume (if possible)  see above name of dealership in dallas
   3. How the dealership uses the selling process in as much detail as possible and what variations to the selling process below.
   4. Summary and Conclusions: summarize the major points above and in a separate paragraph your thoughts on the experience.

Paragraphs: One thought per paragraph so no long run on paragraphs.

Basic selling process to present to the sales manager:

1. Meeting and Greeting
2. Qualify
3. Select a specific car
4. Feature presentation
5. Demonstration
6. Trial close
7. Appraisal
8. Present the Proposal
9. Closing
10. Ask for help
11. Introduction to Finance and Insurance manager
12. Delivery

Grading:

1. Formatting issues (see “Points 2 and 3 above).  30%
2. Introduction telling the reader what the paper is about. 5%
3. Addressing the assignment. Subheadings “c” and “d” 50%.
4. Summary and conclusion: Review of important points and insightful concluding thoughts. 15%
5. Paragraphs that violate the “one thought per paragraph” will cause a loss of points.

Title of the Paper

By

Student’s Name

Course number

University of North Texas Dallas

Date

Title of the Paper

Introduction

Tell the reader what the paper is about (Angell, 1908).  Hint: Paraphrase the assignment above and the subheadings to guide you. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXX. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX …

Description of the dealership            XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX.

How the dealership uses the selling processXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX.  In the area of fixed employment, “the world is really made for cooking burgers and fries (Buffet, 2001, p. 23).” XXXXXXXXXXXX.  XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

Summary and Concluding thoughts

XXXXXXXXXXXXXXXXX.  XXXXXXXXXXXXXXXXXX.  XXXXXXXXXXXX. XXXXXXXXXXXXXXXXXXXXXXXX (Anderson, Fornell, & Lehmenn, 1994).  XXXXXXXX. Tell the reader what you just told them and be insightful with your concluding thoughts.

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References Cited  (Required title)

Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994).  Customer Satisfaction, Market Share, and Profitability: Findings From Sweden.  Journal of Marketing, 58, July, 53-66.

Anderson, J. C., & Narus, J. A. (1990).  A Model of Distributor Firm and Manufacturer Firm Working Partnerships.  Journal of Marketing, 54, 42-58.

Angell, J. R. (1908). An Introduction to Psychology. New York: Henry Holt and Company.

Bechtel, C. (1998).  An Investigation into the Antecedents of Trust in Cooperative Buyer-Supplier Relationships.  UMI ProQuest Digital Dissertations.

McAneny, L. (1999).  Nurses Displace Pharmacists at Top of Expanded Honesty and Ethics Poll.  Retrieved on June 12, 2001 from http://www.gallup.com/poll/releases/pr991116.asp

McDaniel, C., & Gates, R. (2002). Marketing Research The Impact of the Internet (5th ed.).   Cincinnati, Ohio: South-Western.

This list is for the references you actually cite in your paper: format in paper (author, date).

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Formatting

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