Utility and Product Placement
How did/does marketing add utility to some product or
service you’ve recently purchased? There are four types of utility Your purchase
likely satisfied one or more type of utility Remember that utility exists if
the product or service has a value for you What was the form of utility(s)?
How was that utility created?
How did the distribution and placement of the product affect
your purchase? How important do you think is product placement and why?
Note: Remember the 4 P’s of marketing below — also known as
the marketing mix –and how they are part of the bigger concept of marketing
strategy for each target market
1 product
2 price
3 distribution (or placement)
4 promotion
