COVID-19 is becoming the accelerator for one of the greatest business
transformations of our lifetime. How we work, exercise, shop, learn, communicate, and of
course where we work will be changed forever! Consumers all over the world are feeling the
economic pressure and are drastically cutting back on discretionary spending. At the same time,
they have switched to digital channels, products and services, but the shift is nearly not enough
to offset the reduction in their spending. While COVID-19 and the preventive measures being
taken have transformed peoples’ lives, it is perceived that even after the world comes out of
this scenario, we will only be going back to a ‘new normal’. In these changing circumstances,
consumer habits and lifestyles are changing and companies need to adapt accordingly in a way
that can truly serve the community better.
1. How do you think Bangladesh will seem post COVID-19 (What would be the ‘new
normal’ for Bangladesh post COVID 19)?
2. What kind of changes do you expect in the customers buying pattern?
3. Pick any FMCG company of your interest. Come up with 3 big strategies that will help
them to serve their consumers better in the ‘new normal’, post COVID-19 shutdown in
Bangladesh. [Hint: Your actions should be focused on serving consumers better in the
‘new normal’ post COVID-19 lockdown, not preventing COVID-19.]
4. Show their (your chosen FMCG) post COVID 19 Supply Chain Management process.
5. What could be the possible bottlenecks?
6. Can you sense any bullwhip effect in this trial time or post COVID 19? Support your
answer with an example(s).
7. What tools can they use to ensure up to the mark quality and/or seamless delivery?
2. Suppose you are the store manager of a retail store near your home. If Unilever Bangladesh Limited wants to give your chosen retail store a quantity
discount, what would be their optimal order quantity per week?
No. of Hand Sanitizer Price
300 15 Taka
580 12 Taka
580+ 10 Taka
Your chosen departmental/ Retail store operates 7 days a week. Daily demand rate is ***(Pick
any value less than 1000) hand sanitizers and ordering cost is Taka 50 per order. Carrying costs
are 50% of unit price. If the lead time is 3 days, what would be the re-order point? Construct an
EOQ diagram [Hint: Q is your weekly demand value]. From your demand and supply observation,
how much hand sanitizers would you suggest your retail store to keep as safety stock?