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What kind of CSR activities do you think coca cola should be following

Coca-Cola started its business in 1886 as a local soda producer in Atlanta,
Georgia (US) selling about nine beverages per day. By the 1920s, the
company had begun expanding internationally, selling its products first in
the Caribbean and Canadian markets and then moving in consecutive
decades to Asia, Europe, South America and the Soviet Union. By the end of the 20th century, the company was selling its products in almost
every country in the world. In 2005 it became the largest manufacturer,
distributor and marketer of non-alcoholic beverages and syrups in the
world. In 2007 Coca-Cola launched its sustainability framework Live
Positively embedded in the system at all levels, from production and
packaging to distribution. The company’s CSR policy Live Positively
establishes seven core areas where the company sets itself measurable
goals to improve the business’ sustainability practices. The core areas are
beverage benefits, active healthy living, the community, energy and
climate, sustainable packaging, water stewardship and the workplace.
Coca-Cola has a Code of Business Conduct which aims at providing
guidelines to its employees on – amongst other things – competition
issues and anti-corruption. Every year Coca-Cola publishes a directors’
report denominated ‘The Coca-Cola Company Annual Report’; the last
one was published in March 2011 and comprises the company’s activities
during 2010.22 In this report there is a small section dedicated to CSR
and it includes a brief description of the initiatives in community
development and water preservation that the company has developed.
Since 2001, Coca-Cola also annually publishes a separate report devoted
to CSR called ‘The Coca-Cola Company Sustainability Review’.
Several campaigns and demonstrations followed the publication of a report
issued by the Indian NGO Centre for Science and Environment (CSE) in 2003.
The report provided evidence of the presence of pesticides, to a level exceeding
European standards,25 in a sample of a dozen Coca-Cola and PepsiCo
beverages sold in India.26 With that evidence at hand, the CSE called on the
Indian government to implement legally enforceable water standards. The report
gained ample public and media attention, resulting in almost immediate effects
on Coca-Cola revenues. Regarding the allegation about Coca-Cola beverages
containing high levels of pesticide residues, the Indian government undertook
various investigations. The government set up a Joint Committee28 to carry out
its own tests on the beverages. The tests also found the presence of pesticides
that failed to meet European standards, but they were still considered safe under
local standards. Therefore, it was concluded that Coca-Cola had not violated
any national laws. However, the Indian government acknowledged the need to
adopt appropriate and enforceable standards for carbonated beverages. Coca-
Cola was also accused of causing water shortages in – among other areas – the
community of Plachimada in Kerala, southern India. In addition, Coca-Cola was
accused of water pollution by discharging wastewater into fields and rivers
surrounding Coca-Cola’s plants in the same community. Groundwater and soil
were polluted to an extent that Indian public health authorities saw the need to
post signs around wells and hand pumps advising the community that the water
was unfit for human consumption.
Qus:2.What is the importance of CSR activities? Based on the case study of
coca cola what kind of CSR activities do you think coca cola should be
following and why?(explain the type of CSR activities with examples)


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