Describe the features of trademarks and risk control measures for trademark loss exposures.
Key Words and Phrases
Servicemark
Trade dress
Review Questions
3-1. Identify the purpose of a trademark.
3-2. Identify three important features shared by trademarks, servicemarks, and trade dress.
3-3. Identify the characteristic of an arbitrary mark that makes it memorable.
3-4. Define fanciful mark.
3-5. Identify risk control measures that may be used for trademark and servicemark loss exposures.
