Describe how companies influence consumer behavior.
Define consumer behavior.
Describe the role of consumer research in the study of consumer behavior.
Discuss how to create customer-centric organizations.
Explain the stages of the consumer decision process model.
Analyze psychographic and personality variables useful in understanding consumer behavior.
List the challenges of understanding consumer motivation.
Explain the importance of researching consumers’ knowledge, beliefs, feelings, attitudes, and intentions a part of understanding consumer behavior.
Discuss the role of cultural and ethnic influences on consumer buying behavior.
Describe how companies influence consumer behavior.
As a team effort, research a project about an application of consumer behavior principles to a management and/or marketing problem facing an organization.
Solution:
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