How do consumer respond to the various marketing efforts that a company may use.
2.Explainwhat “lifestyle” means. In Asia, what is the significance of family and family and lifestyle on decision making?
3.Name and describe the type of consumer buying behavior. Which one would you most likely use when deciding on (a)
Where to go for a holiday after graduation and (b) picking a restaurant for dinner?
4.Explain the stages of the consumer buyer decision process of how you and your family went through this process to make a
Recent purchase.
5.What is “new” product an how do consumers go about deciding whether to adopt a new product?
6.What product characteristics influence an innovation’s rate of adoption? Discuss the characteristics of netbooks in relation
To the rate of adoption.
