Field Trip
Visit the corporate or social media website of an organization that has been in the news during the last two years as a result of some type of crisis. Examples are British Petroleum (BP), the National Football League (NFL), the National Basketball Association (NBA), Southwest Airlines, the Red Cross, J. C. Penney, etc. Explain the company’s crisis and identify the public relation’s objective. How did public relations writing influence public opinion? What ideas or suggestions do you have to improve the company’s public relation’s efforts in trying to influence public opinion and why?
