For this assignment, you will choose two topics from the list below. One topic will be from the global economic environment list and one from the trade environment list. For each topic, find a scholarly or peer-reviewed journal article from the Ashford University Library. The article should examine the topic (with broad application) to global marketing (and one or more of the marketing concepts outlined in Chapter 1).
Write a half a page summary of the articles you used for each of the topics.
Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to each environment separately (economic and trade) when a company is considering to expand globally.
When considering expansion to other countries, examine how one or more of the marketing concepts can be applied to each of the specific topics you chose for each environment.
Marketing concepts to consider include:
Competitive advantage
Single-Country marketing strategy and Global marketing strategy
Management orientations
Driving and restraining forces affecting global marketing
Global market opportunities and threats
Product/market matrix of growth strategies
Think globally, act locally
Explain which strategies would be the best for a new product and existing product using the product/market matrix based on a countries market orientation.
Summarize the contents of your paper in an executive summary.
You may review the?Writing an Executive Summary (Links to an external site.)resource.
Global economic environment topics (choose 1):
Major changes of the world economy in the past twenty years (discussing one major change is enough)
Economic systems (you may choose to discuss one or multiple systems)
Market development stages (discussing one category is enough)
Balance of payments
Triad
Trade in merchandise and services
Economic exposure
Global trade environment topics (choose 1):
World Trade Organization (WTO)
Preferential trade agreements
Trade characteristics in North America
European Union
Latin America (pick 2 countries)
Association of Southeast Asian Nations (ASEAN)
Middle East
Africa (pick 2 countries)
In your paper,
Introduce the economic and trade environments.
Write a half a page summary of the article you used for each of the topics.
Each summary must include an introduction, a well-developed body, and a conclusion.
In the introduction of each summary, identify the article used. Use APA style when?Citing Within Your Paper (Links to an external site.).
Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to each environment (economic and trade) when a company is considering to expand globally.
When considering expansion to other countries, examine how one or more of the marketing concepts can be applied to each of the specific topics you chose for each environment.
Explain which strategies would be the best for a new product and existing product using the product/market matrix based on a countries market orientation.
Summarize the contents of your paper in an executive summary.
You may review the?Writing an Executive Summary (Links to an external site.) resource.
The work must be submitted as one paper that is five and half pages in length:
Title page (one page)
Executive summary page (half a page to one page)
Summary of each article (one page)
First topic (half a page)
Second topic (half a page)
Analysis on of the marketing concepts applied to the economic and trade environments(1 page)
Analysis how one or more of the marketing concepts can be applied to each of your specific topics chosen (1 page)
Explain the best strategy for a new and existing product based on market orientation when expanding globally.
Reference page (one page)
