Entry Modes for a resort in taiwan and south korea. – Pick the mode that is most suitable for your company and explain the rationale for the same.
Team Project overview – Imagine that your team is running a company in the US and thinking of expanding into both South Korea and Taiwan. Your company operates in ___________________ (Pick one of the industry, your choices are – High Tech, Auto, Retail, Entertainment, Textile, Sustainable agriculture. Industries will be assigned on a first come first serve basis.Give your company a name.
Structure of the paper/presentation
Outline – Write/talk about what you are going to write/talk about, introduce your team members and briefly write/talk about the various parts the team members will write/talk about.
Introduction – Give a brief overview of what your company is about. The products/services the company offers/provides.
Identify the opportunities and challenges that your company might face related to the following (refer to my video for further explanation) –
Country Analysis (PESTEL Analysis) – Pick just one factor (that is most relevant to your company) for each of the acronym PESTEL
Competitiveness Analysis (Porter’s five forces) – Pick just one factor (that is most relevant to your company) for each of the Porter’s five forces
Entry Modes – Pick the mode that is most suitable for your company and explain the rationale for the same
Hofstede’s model of cultural dimensions – Briefly discuss these and their impact on your company’s success
Conclusion – Summarize key points and make sure that the conclusion should flow from the previous analysis.
