How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain?

What are the factors that are key for establishing productdifferentiation in the new post-recession consumer environmentespecially as it relates to economic indicators? What is a luxurygood and should marketers of luxury goods abandon their efforts toestablish premium pricing? How do changes in societal attitudestoward companies and products affect the way marketers of consumergoods think about the customer value chain? Provide examples ofcompanies that have changed their approach to marketing in responseto a shift in consumers’ value in changing economic times. Attached

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