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How do these techniques differ from age group to age group?

Marketing Techniques
Pick a product or service category that individuals of all age groups consume. Conduct a detailed research analysis of the marketing techniques used to attract the four demographic segments discussed in this chapter in the following areas:

  • Brands or services offered
  • Package design
  • Advertising content
  • Media selection
  • Sales promotion
  • Distribution strategy

Collect this information via a library search, a content analysis of advertising messages and media used, in-store visits, and interviews with marketers. Then answer the following questions:

  • Which techniques are used to market to multiple age groups?
  • Which techniques are used to appeal to specific age groups? How do these techniques differ from age group to age group?

This is a type-written paper of 3 pages double-spaced and a maximum 5slide PowerPoint presentation that summarizes your findings.


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