How has the advancement of technology impacted market research and reporting practices?

What are the benefits and drawbacks or risks ofutilizing the services of market research firms? What codes and restrictions are in place to promoteethics within the industry? Are they sufficient in youropinion? How has the advancement of technology impacted marketresearch and reporting practices? What steps can marketing managers take in the design ofmarketing research projects to mitigate risk while increasing thequality and reliability of the information theyreceive?

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