What elements of the brand convey this message to you.

Question One

  • Tell us your favorite brand. Give a full description of this brand and why it is your favorite.

Question Two

  • Describe your favorite brand’s promise.  Remember that a brand promise not the same as slogan or tagline.  What elements of the brand convey this message to you.

Question Three

  • Name and describe three brand touchpoints. Explain why these are important to support the brand.

Solution:

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